DirtHammer runs an online auction marketplace for built-out off-road machines: UTVs, dirt bikes, 4x4s and ATVs. When they built a Polaris RZR to give away, it needed to look like the brand. We printed and installed a side by side wrap that turns the RZR into a rolling DirtHammer ad: stealth black, gold topographic lines and the DirtHammer logo, finished in matte.
A Side by Side Wrap That Looks Like the Brand
The design is built around topo map lines, the natural language of anyone who rides off road. Gold contour lines flow across the black door panels, rear fenders and front quarters, picking up the RZR’s yellow cage so the whole machine reads as one look. The DirtHammer logo sits big on the doors, “Off-Road Auctions” runs along the rear, and dirthammer.com is on the front quarter panel so everyone at the trailhead knows where it came from.
Topo lines are having a moment on off-road builds. We used a similar idea in sunset colors on the hood of a retro mountain Toyota Tundra. On the RZR, keeping the lines gold on black makes the machine look aggressive and clean at the same time.
3M IJ175cv3 With 3M 8520 Matte Laminate
Every panel was printed on 3M IJ175cv3 cast film and finished with 3M 8520 matte overlaminate. Matte was the right call for a UTV. It cuts glare, gives the black a stealth, factory-fresh look, and hides the light scuffs a machine like this picks up on the trail. The cast film conforms to the RZR’s molded plastic panels, vents and recesses, and the laminate protects the print from sun, brush and the regular washdowns that come with mud.
Why UTV Wraps Take a Different Kind of Install
A side by side isn’t a car with flat doors. It’s dozens of small molded panels with textured plastic, tight curves and sharp edges, and every one of them takes a beating. Our installers cut and laid the graphics panel by panel, lined up the contour lines across each gap so they flow from piece to piece, and wrapped and post-heated every edge so nothing lifts when the RZR gets pushed through the woods.
If you ride hard, a little care goes a long way. Rinse the mud off before it dries, skip the pressure washer up close on the edges, and follow our wrap care guide to keep a UTV wrap looking sharp.
What the Customer Said
DirtHammer’s review on Google put it simply: “AZRAG did great work as always. Our giveaway RZR looks like a million bucks!”
Why Riders and Brands Choose AZ Rag
AZ Rag is Knoxville’s only 3M Certified wrap shop. We print and install wraps for UTVs, race cars, trucks and fleets under one roof, and every install gets free wrap inspections at 30 and 90 days to ensure a lasting application.
Want your side by side to look like your brand, or just look better than the rest of the group? Get a free quote and tell us about your machine.
