Rockwood Aviation came in with a Jeep Gladiator and a brand identity that needed to translate onto a vehicle. The result is one of the more detailed spot graphics packages we’ve put together — white base, dark wrap panels on the bed, topographic line graphics, and three distinct brand elements working together. Here’s how it came together.
The Brief
This wasn’t a simple logo-and-phone-number job. Rockwood Aviation operates under multiple brand identities, Rockwood Aviation and Rockwood Backcountry, and the Gladiator needed to carry both while maintaining a clean, intentional look. The vehicle was also sourced through Harper Auto Square, who had a presence on the build as well.
The design had to feel premium without being busy. That’s a harder target to hit than most people realize.
What We Installed
The graphics package covered the full vehicle:
- RKW logo and Rockwood Aviation branding on both side doors
- Hood graphic featuring the RKW diamond badge with wing insignia
- Topographic line graphics wrapped across the bed panels in a subtle dark-on-dark treatment
- Rockwood Aviation and Rockwood Backcountry logos on the tailgate in gold and white
- ROCKWOODAVIATION.COM lettering across the rear window and above the windshield
- Rockwood Aviation aircraft silhouette graphic on the rear window
- Arrow accent graphics on the A-pillars
- Harper Auto Square branding on the bed rail
The bed treatment is the detail that stands out most in person. The topographic lines are printed and applied over the wrapped dark bed panels, creating a layered graphic that reads as intentional design rather than decoration. It gives the truck a purpose-built look that holds up at any distance.
All graphics were produced and installed using 3M material. As a 3M Preferred Installer through the United Application Standards Group (UASG), the materials and the workmanship are held to a verified standard.
Why This Build Works
The Gladiator is a truck that already makes a statement. The graphics package adds brand identity without fighting the vehicle. White base, clean typography, geometric badge marks, and the subtle topographic texture on the bed panels — everything works in the same direction.
Multi-brand builds like this one require more planning than a single-identity wrap. The hierarchy has to be clear. Rockwood Aviation leads, Rockwood Backcountry supports, and Harper gets a placement that acknowledges the relationship without competing for attention. When that balance is off, the truck looks sponsored rather than branded. This one got it right.
Why AZ Rag
AZRagIPS handles commercial vehicle wraps and graphics for businesses across Knoxville, East Tennessee, and the Southeast. Our 3M Preferred Installer certification is backed by the United Application Standards Group. If your brand needs to be on a vehicle and done correctly, get a commercial wrap quote and let’s talk about what your build requires.
