When T3 Vodka came back to AZRagIPS, they weren’t bringing a truck this time. They brought a NASCAR. Car #42 is a full-sized Chevrolet stock car wearing a complete livery built around T3’s “Ace in the Hole” brand identity. It needed to hold up at racing speeds, under sun, and in front of cameras. Here’s how we wrapped it.
The Design and What It Had to Do
The T3 Vodka brand has a strong visual identity: deep navy, cream, ornate label graphics, and the signature “Ace in the Hole” crest. The goal was to translate that bottle-label look onto a race car without it reading as flat or generic.
The wrap runs a two-tone layout. The rear half and roof carry deep blue. The front body panels and hood run a cream base with ornate filigree graphics pulled directly from the T3 label. The hood centers a large “Ace in the Hole Premium Vodka” medallion crest. Roof rail lettering reads “Tennessee’s Premium Vodka.” The spoiler carries the brand tagline: “It’s not for everyone.”
Sponsor badges, Goodyear logos, and racing decals layer across the doors and quarter panels without fighting the primary graphics. Everything was laid out to read clearly at distance and in motion.
Material: 3M IJ175cv3 and 3M 8518 Overlaminate
For a race car, film selection matters. The car runs in heat, direct sun, and at high speed. Cheap film fails visibly and fast.
We specified 3M IJ175cv3 cast film throughout. Cast film holds its dimensions without shrinking at edges or complex curves. That matters on a NASCAR body where the panels are formed tight and the contours are aggressive. Paired with 3M 8518 overlaminate, the finish is protected against UV and abrasion for the duration of a race season.
As a 3M Preferred Installer, AZRag uses 3M film and certified installation practices on every competition vehicle we wrap.
Installation on a Race Car
Wrapping a NASCAR is different from wrapping a daily driver. The body panels are purpose-built for aerodynamics. Surfaces are sculpted, clearances are tight, and there is no room to hide poor application.
The ornate filigree graphics required precision alignment across multiple panels. The large hood medallion was applied as a single piece to keep the crest seamless. Spoiler lettering was applied to a high-drag surface that sees significant airflow pressure at speed, so adhesion had to be right.
Every panel was surface-prepped, sections were applied to avoid trapped air, and all edges were heat-sealed. The result is a livery that looks as sharp in the paddock as it does on track.
This is T3 Vodka’s second vehicle with AZ Rag. We previously wrapped their Ford F-250 with the same brand graphics for event marketing and street presence. The NASCAR is the track-facing extension of that campaign.
Why AZRagIPS
Race teams and brand sponsors need a shop that can execute complex liveries correctly the first time. There is no budget for a redo between race weekends. AZ Rag has the certification, the equipment, and the experience to install competition vehicle wraps that hold under real racing conditions. If you’re building a car for the track or a vehicle for a brand campaign, our race car wrap team handles both.
Get a Quote
Ready to put your brand on a competition vehicle? Request a race car wrap quote and we’ll walk you through materials, timeline, and what it takes to do it right.
